Brand Strategy Unlocked · Day 2

Authenticity Guide

Your visual world is full of clues about who you are and how you communicate. This guide helps you read them.

A gentle reminder before you begin: nothing you write here is final. This is an exploration for emergence and clarity — not a locking in or a concluding. There are no wrong answers. Follow what feels alive.

Art & Artists Section 1 of 4

Welcome

What your world reveals about your voice

We process most of what we know visually — and the things we choose to surround ourselves with are rarely random. Your bookshelves, your playlists, the shows you rewatch, the spaces you love — they're all tea leaves.

This guide moves through four categories. In each one you'll describe what you love, notice what it suggests, and reflect on what it might mean for how you talk about your work. At the end you'll receive a set of Brand Voice Clues — a personalized map of the communication patterns already living inside you.

Section 1 of 4 · Art & Artists

🎨 The art that moves you

Visual art, performance, music, photography — anything you'd call art. You don't need to be an art expert. Just notice what stops you.

Who are your favorite artists? What do you love about them?

Names, genres, movements, specific works — whatever comes to mind.

What draws you to the art you love? (check all that feel true) This doesn't have to be complete — just what resonates right now.

Emotional depth and rawness Technical mastery and craft Storytelling and narrative Political or social commentary Pure beauty and aesthetics Humor and wit Spiritual or transcendent quality Breaking rules or conventions Intimacy and the personal Complexity and layered meaning Simplicity and clarity Cultural roots and identity

Tea leaves reflection

What might someone understand about what you care about — your soapboxes, your quiet convictions — if they looked at the art you listed above? What does it reveal that you might not bring up in everyday conversation?

Section 2 of 4 · Spaces & Objects

🏡 The spaces you inhabit

The rooms you love, the things within arm's reach, the dream home you carry in your imagination — these are not decorating choices. They're a map of what makes you feel most like yourself.

Describe your favorite room or space. What's on the walls? What do you collect?

Colors, textures, objects, how it's organized — whatever comes first.

What's within arm's reach when you're working? And where you rest?

How would you describe the feeling of your favorite spaces? (check all that feel true)

Cozy and warm Minimal and calm Layered and collected Functional and organized Sensory-rich (textures, scents, light) Natural and organic Colorful and vibrant Things with history and age Modern and clean-lined Full of personal memory and meaning Creative and studio-like Eclectic and unexpected

Describe your dream home or space — what's there?

What does it look, feel, smell like? What's the view?

Tea leaves reflection

If someone took your spaces as proverbial tea leaves — what would they see about who you are and what you value? What do these choices reveal that you might not speak about in your business?

Section 3 of 4 · Film, TV & Music

🎬 The stories you return to

The shows you rewatch. The albums you know by heart. The films that changed something in you. These aren't guilty pleasures — they're a window into what you find true.

What are your favorite films, TV shows, or music? What do you love about them?

What kinds of stories or sounds pull you in most? (check all that feel true)

Character-driven, relationship-focused Plot-driven, tension and stakes Quiet, slice-of-life, everyday beauty Dark, morally complex, uncomfortable Funny, witty, sharp Epic and world-building Documentary and reality-based Healing and cathartic Social justice and systemic critique Nostalgic and comforting Experimental or formally unusual Lyrical, poetic, language-rich

Tea leaves reflection

What do these choices reveal about what you find true or important? Any secrets — things that surprise you or that you wouldn't normally connect to your work? What would someone infer about your values and worldview?

Section 4 of 4 · Books & Reading

📚 The books you keep and give away

How you organize your books says something. What you lend says something. What you can't stop recommending says everything.

What are your favorite books? How are your shelves organized?

By color, topic, author, vibe? What does your collection look like?

What books do you lend or gift most often?

What kinds of books do you reach for? (check all that feel true)

Literary fiction Memoir and personal essay Science, nature, ecology Social justice and equity Healing, spirituality, embodiment Business and strategy Creativity and craft History and biography Poetry Philosophy and theory Practical and how-to Speculative fiction and sci-fi

Tea leaves reflection

What do your reading choices reveal? Any soapboxes? Themes that show up across multiple books you love? What might someone infer about your worldview from your shelves?

The full picture

Now that you've moved through all four sections — are there any patterns or themes you can see across your art, spaces, media, and books? What shows up more than once?

Your results

Your Brand Voice Clues

What follows is a reflection of the patterns in what you shared — not conclusions, but invitations. Read them as starting points, not final answers.

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